2013 – Mercedes Israel celebrates 50 years

Mercedes Israel celebrates 50 years of Israeli presence, starting from the signing of the first franchise agreement with Colmobil until the present day. Over those years, Mercedes Israel watched the country go through years of recession, wars and combat operations, tempered with incredible achievements and spectacular successes. To mark the 50 year anniversary, Mercedes launches the new S Class in Israel – considered to be the best luxury car in the world.