1995 – Launching Mitsubishi Pajero, the first family SUV

Colmobil imported the Mitsubishi Pajero, the first comfortable family sport utility vehicle, which changed the Israeli consumer’s perception of all-terrain vehicles forever. The Pajero became a hot seller, and since then, it has become common to consider a 4X4 utility vehicle to be appropriate for families as well as rugged enough for rougher uses.